Andres Jonathan Moreira
Email Marketing & Marketing Automation Specialist
Houston, TX • Remote
Marketo • Email Marketing • Marketing Automation • Campaign Operations
7+
Years Experience
30+
Monthly Campaign Deployments
100+
Email Campaigns Managed
4%
CTOR Improvement Through Testing
Professional Summary
Email Marketing & Marketing Automation Specialist with 7+ years of experience managing high-volume campaign operations, lifecycle automation, A/B testing, UX-focused email development, reporting, and marketing automation workflows. Experienced in Marketo Engage, campaign optimization, QA systems, segmentation, and AI-assisted marketing operations.
Core Skills
Marketing Automation
- Marketo Engage
- Smart Campaigns
- Lead Nurturing
- Lifecycle Campaigns
- Segmentation
Analytics & Operations
- A/B Testing
- Campaign Reporting
- QA Systems
- UTM Tracking
- Workflow Documentation
Creative & Design
- Adobe Creative Suite
- Canva
- UX/UI Design
- Email Design
- HTML Email Development
AI & Workflow Tools
- ChatGPT
- Microsoft Copilot
- AI-Assisted Workflow Optimization
- Content Ideation
- Process Improvement
Professional Experience
Email Marketing Specialist
- Managed 30+ monthly Marketo campaign deployments across multiple B2B verticals.
- Built scalable QA systems and deployment workflows.
- Configured Smart Campaigns, trigger-based automations, segmentation logic, and UTM tracking.
- Led A/B testing initiatives for subject lines, CTAs, and layouts.
- Partnered with Marketing, Product, and IT teams to improve campaign launch efficiency.
Email Marketing Specialist
- Managed and optimized 100+ email campaigns.
- Improved branding, UX, and engagement strategies.
- Created a company-wide email style guide.
- Supported new product launches and promotional campaigns.
- Contributed to marketing initiatives that increased sales by 20%.
Graphic Designer
- Managed digital asset creation and organization.
- Supported production and editorial teams.
- Maintained cloud-based asset management systems.
Education
University of Houston
Bachelor of Fine Arts
Minor in Business Foundations
Dean’s List • GPA 3.66
Professional Development
• Microsoft Azure Introduction to AI Certification (In Progress)
• Adobe Marketo Engage Business Practitioner Professional Certification (In Progress)
Let’s Connect
Email: andjonm@gmail.com